Exam

monday notes post-war  effort to stop women from holding manual labour work advertising identifies a need hierarchy of needs OMO advert capitalist consumerism smiling - direct gaze submissive female - no agency (2015) 'are you beach body ready' vs If it were a car, it would get its bottom pinched producers produce - passive consumers consume social media is used for protest 'contrary to popular opinion, women bodies do not need to be changed for the beach or anywhere else thank you' different time periods, different responses patriarchy - control by men, dominance in politics and economy hegemony - Gramsci - Marxist - economic elite put in place cultural values asserting dominance counter-hegemony - contrasts the dominance asserted by elite Women perceive it - they challenge as progress in social values beach body ad was banned ASA banned it voluntary, non-statutory self-regulation bring in Stuart Halls reception theory - kim kardashian - revealed on tiktok - web 2.0 W...

HISTORY/TIMELINE OWNERSHIP THEORISTS CASE STUDIES

HISTORY/TIMELINE OWNERSHIP THEORISTS CASE STUDIES SHE, A CHINESE Female character - peasant low budget, indie, below $1m no box office, did it have influence? only an indie film Social realist - left-wing perspective crazy rich asians (NOT CHINA, SINGAPORE) go to Singapore and it is luxury FOCUS - very rich asian man Sci-fi films with futuristic element will show Chinese space organisation WWZ https://worldwarz.fandom.com/wiki/United_Federation_of_China had to change ending for Chinese release for America, the ending was china was the cause of issues Brad Pitt was banned from China after 'seven years in tibet' - painted tibet as its own region https://www.bbc.com/news/world-asia-china-22278037   The Martian showed China to be equal to USA AN indie movie wont have the same impact as a mainstream tentpole the modern portrayal of China is positive in mass media (blockbuster, Elberse) the social realist approach is slightly more brutal, concentration camps, peasants COunterhegemony...

HISTORY/TIMELINE OWNERSHIP KEY POINTS - The point of IPSO is to be 'just enough' to prevent audience from protesting, and therefore forcing a statutory regulator.  THEORISTS Chomsky KEY INFO LINK to key info Link to IPSO no fines for 5 years IPSO failing  OfCom revoking license 6 right-wing, 2 left-wing papers 22/04/21 'Populars' (tabloid + mid-market are called populars) - simplistic binary of newspaper types -  Opposite is quality/broadsheet Called popular because they are high in circulation (physical copies sold) Tabloid also called red top (literally have red masthead) Contains soft news (celeb gossip) Opposite is info about politics and hard affairs Mid-market - in the middle with complexity of language Tabloidisation aka dumbing down (simplifying content in an attempt to expand audience) Times, Guardian have switched to tabloid size (partial tabloidisation) - encouraged a shortening of articles All quality papers have sports coverage (soft news) - all have signif...

 HISTORY/TIMELINE OWNERSHIP THEORISTS CASE STUDIES Streaming

HISTORY/TIMELINE OWNERSHIP THEORISTS  CASE STUDIES

HISTORY/TIMELINE  OWNERSHIP THEORISTS CASE STUDIES